Monday, February 23, 2009
Friday, February 20, 2009
Thursday, February 19, 2009
Election time!








In April 2009, Indonesia will have an election day for House Representative. With 33 political parties (or 40 something?) and thousands of nominees, everyone trying to get people's attention.
From Obama wannabees, Beckham fans, celeb's fathers, it's very hard to come up with a decision. Have you?
Labels: Caleg
Friday, December 19, 2008
The power of copy-writing

Copy translation: In this job there are things that are very easy. Leasing vehicle. Bancolombia.
Great copy. Well executed.
Labels: Bancolombia
Product Placement in a Cartoon-strip

One of my favorite cartoon-strips as seen on Kompas during Ramadhan 2008. The product (Circle K) is well placed contextually.
Labels: Cartoon-strip
Canadian Wireless Phone

I have no idea whatsoever what the client & the agency thougts during the making of this "amazing" print ad.
Labels: Canada Mobile
Tuesday, November 25, 2008
Hollywood Rules

If you go to Japan, many products endorse Hollywood actors for their products. Simply put: Some work, some don't.
Labels: Japan
Wednesday, November 05, 2008
Co-Branding: KFC & Guitar Hero

KFC is teaming up with Activision to do some mega-corp co-branding with Guitar Hero: World Tour and KFC.
Specifically the chicken restaurateur plans to kick off a contest at the end of next month to give gamers and chicken-lovers a chance to win a plasma TV, sound system, furniture, refreshment centre, gaming consoles and up to 25 games.
What! No lifetime supply of chicken? The contest will be tied to the chain's 32-ounce drink cups which will have Guitar Hero images slapped on them.
Labels: Co-branding
Award Purposes

An ad sometimes created for awareness, product launching, image building, etc.
And yet sometimes it creates for award or festival purpose, as seen here from Mc Donald's in Sydney.
Labels: Mc Donald's
Friday, October 17, 2008
Virtual President

According to one source:
Barack Obama's ads are now appearing in several sports video games, including the granddaddy of them all, Madden football.
The Obama campaign has purchased space in the popular Xbox 360 game "Madden NFL 09″ and nine other titles by video game maker Electronic Arts, said Holly Rockwood, the company's director of corporate communications.
Only gamers playing online in 10 states can see the ads, which appear as stadium signage or billboards, Rockwood said. (The ads are downloaded when gamers log on to the Xbox Internet service.) Unsurprisingly, all 10 states are swing states: Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin. President Bush won all of those states in 2004 except for Wisconsin.
I guess he's become the first President's gamers..
Labels: Obama
Priceless Crocs

Imagine this:
Your product + weared by U.S. President + Papparazi = Priceless.
Don't you think?
Labels: Bush







